This apparel line is more than just your run of the mill clothing items, it’s to help educate and erode the systematic racism that we see in our communities, schools, and on social media.
Most kids don’t have access to textbooks let alone texts that tell the realisms of history. We aren’t just talking about slavery here, were talking about all of the discredited African-Americans in history: inventors, actors, singers, engineers, chemist, billionaires and the list goes on.
While in school I noticed this disparity by founding a group called A.L.A.A.I. We were the adolescent league for Afrikan- American Improvement, dedicated to teaching and educating all children about themselves and also inspiring others to do the same.
Because I’m no longer in high school, I wanted to try something bigger and make apparel to showcase and teach what/ who we are in a real light, but this is no easy feat. One of my main supporters of this venture was my father when I first mentioned it in high school, but this year in May he unfortunately passed due to complications with his health.
That alone was my push to begin this journey of creating the life he never knew being a kid growing up in the mid 1950s. Time goes on and changes and so do we, so why are we still allowing this miseducation to run rampant in our schools?
Eshé Apparel.Co is dedicated to educating all walks of life about Our Story, Our history, and Our legacy.
We are dedicated to creating new spaces and recreation for communities of color.
We are dedicating our proceeds to low- income households and creating campaigns to put African, Asian, and Latinx Studies in schools.